Email marketing and CRM
Mine your database. Strike gold every time.
You’ve got a direct line to your customers. Let’s use it!
Whether it’s a monthly send, a welcome flow, or a full-blown funnel sequence, we don’t just tack email onto your strategy. We interlace it into your sales process, key touchpoints, onboarding experience, everything.
We craft intentional experiences and journeys. Experiences that reflect your brand, respect your audience, and reinforce your entire marketing ecosystem. Journeys that extract maximum value from your CRM system.
Brand foundations, organic, web and funnel auditing
Paid ads creation and campaign management
Testing, reporting, analysis and optimisation
Turn casual customers into loyal brand fans.
Owning your database, CRM and email marketing makes it the easiest channel to manage and optimise, building deeper connections and driving action from the top of your sales funnel to the bottom.
Grow and fully leverage your database. Save time on sales and onboarding. Reduce lead drop-off rates and maximise conversions. Harvest all the low-hanging fruit while taking customer loyalty to new heights.
Email Essentials
Want to set up or reset your email marketing and CRM? Our all-in-one set-up gives you solid foundations and the building blocks to create, automate, connect (or reconnect) and convert.
Get three email flows: welcome flow, review request flow, win-back flow, post-purchase flow, ‘We’ve missed you’ flow… plus, one campaign template to plug and play with.
Campaigns Sends
Amplify your campaign or content strategy with a purposefully crafted one-off campaign as part of a broader interlaced strategy or as a smart addition to your existing content plan.
Whether you’re launching a new product, announcing a special offer, or reinforcing your monthly content theme, tie everything together and send it directly to your customers’ inboxes.
Set-Up Only
Just need help getting the fundamentals right? No problem. We’ll sit down with you, evaluate your needs and assist with selecting a program suitable for your business.
From helping to source and cleanse audience data to audience segmentation and automation-flow mapping, we’ll get you up to speed so you can get down to business.
How much does it cost?
We’ll email you.
We’ll tailor our email marketing and CRM expertise to suit you and your
strategic goals. To find out more about how we do it – and how our fees
work – get in touch. We’ll send you our service menu. By email, of course.
FAQs
Where does email marketing fit into your funnel and broader strategy?
Everywhere! It’s such a powerful channel, and it can build such deep relationships with your customers. We recommend interlacing email marketing throughout your sales funnel and strategy. It’s a game-changer.
It might sound complicated, but we make it easy. By ensuring your leads are automatically sorted into the right lists and segments, we help build out powerful, tailored automations, from welcome series and cart abandonment flows to post-service check-ins, re-engagement emails and beyond.
Get in touch to find out more.
Does it matter what CRM system you’re using?
Not at all. From HubSpot to Klaviyo, Mailchimp to Flo, we’ve worked across a wide range of CRMs and email marketing platforms. Whatever your system of choice, we can plug in seamlessly and get things flowing optimally.
Not sure if email marketing is worth the investment?
We hear this all the time. Mainly because enterprises are paying for systems and subscriptions, but not really leveraging their investment and the CRM tools at their disposal.
Leads aren’t flowing into the correct lists. Channels aren’t connected. Opportunities are being missed. Many expect clicks to convert instantly, but the real impact comes from nurturing relationships, building trust and staying top of mind.
That’s where we come in.